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The Breakfast Defectors

4/30/2015

1 Comment

 
Picture
By Robin Tucker, The Newish Gen

To promote its new breakfast menu, Taco Bell has launched a new campaign called the 'Breakfast Defectors.' Taco Bell started its campaign with a short video set in a dystopian society. The campaign is targeted to millennials and appears to be inspired by the popular series, The Hunger Games.

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Come Laugh With Me

4/28/2015

2 Comments

 
Picture
By Julia Sprowls, International Wit

Check out our compilation of funny ads from around the world by clicking the image below. Comment and let us know your favorite!

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Marketing to Millennials

4/28/2015

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By Kianna Bugglin, The Newish Gen

“Entertain me, make me happy, capture my attention, speak to my confidence… and then leave me the heck alone.”  In an NPR podcast, Sam Sanders held a focus group with millennials in their “natural habitat”—right outside of an Urban Outfitters. He asked all different types of people the same question: What brands market to your demographic the best? The quote above is from the first respondent. Personally, I think he’s summed it up quite nicely for all of us.

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    Kent in London and Dublin 2015

    Kent State Global Advertising and Public Relations students spent 2 weeks in London and Dublin visiting agencies and working on their websites. Here are some of the articles they produced. 

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