Digital strategy and the creative brief
by Caitlin Kelley
Visit Caitlin's e-portfolio
An example of digital ads (via Ivieinc.com)
The digital medium is revolutionizing how agencies, and their clients, engage with consumers. As someone with experience in developing and executing social media and digital campaigns at Kent State University, I can help you and your clients capitalize on this rapidly growing phenomenon
Digital marketing campaigns are exciting and original, as well as difficult due to the constant evolution of today’s technology. I want to investigate and learn more about the professionals behind the ideas that make digital campaigns effective. I also want to find out what it takes to be a successful copywriter using a digital platform.
I want to look at the creative process as a whole. My area of expertise (AOE) is on how the creative brief influences a digital marketing campaign. I plan to gain insight on the similarities and difference in developing a creative brief between the U.S. and U.K. I want to find out how industry professionals draw inspiration for their work. I would like to find out how the writing style differs in the U.S. vs. U.K. I will be narrowing in on the digital medium and learning how to write specifically for digital.
Digital is a medium that I would like to explore to strengthen my ability to write effective digital copy. I believe it is important for an entry-level copywriter to have extensive knowledge about this medium, so I am going to dive in and investigate how “the best” accomplish writing for digital.
I would like to leave you with this very interesting short video on the coming age of digital convergence marketing and how you can profit from it. The statistics provided in the clip explain the changes in the digital medium during the past two years. The short clip shows the predictions for online digital marketing for the next three years.
Digital marketing campaigns are exciting and original, as well as difficult due to the constant evolution of today’s technology. I want to investigate and learn more about the professionals behind the ideas that make digital campaigns effective. I also want to find out what it takes to be a successful copywriter using a digital platform.
I want to look at the creative process as a whole. My area of expertise (AOE) is on how the creative brief influences a digital marketing campaign. I plan to gain insight on the similarities and difference in developing a creative brief between the U.S. and U.K. I want to find out how industry professionals draw inspiration for their work. I would like to find out how the writing style differs in the U.S. vs. U.K. I will be narrowing in on the digital medium and learning how to write specifically for digital.
Digital is a medium that I would like to explore to strengthen my ability to write effective digital copy. I believe it is important for an entry-level copywriter to have extensive knowledge about this medium, so I am going to dive in and investigate how “the best” accomplish writing for digital.
I would like to leave you with this very interesting short video on the coming age of digital convergence marketing and how you can profit from it. The statistics provided in the clip explain the changes in the digital medium during the past two years. The short clip shows the predictions for online digital marketing for the next three years.
