Kent in Dublin AND London
With
a mission to inspire students to become thoughtful, informed citizens
of the world, Global Advertising and PR is bringing more than 20 Kent State University students from the School of Journalism and Mass Communication to Dublin and London in May. Four teams of undergraduate students and two graduate students are researching best practices in advertising and public relations in specified areas. Meet the teams and see their projects:
Anthem: Studying live entertainment PR & advertising best practices
Newish: How millennials are targeted in PR & advertising campaigns
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From Hear to There: Advertising & PR techniques used by The Beatles & U2
Alisa Frye is a graduate student studying travel campaigns in London and Dublin and the U.S.
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International Wit: Analyzing humor in advertising in the U.S. and abroad
Maddie Bensinger is a graduate student studying the portrayal of women in advertisements in London and Dublin and the U.S.
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Featured VideoS
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Dublin and London Wrap Up from Ellie Enselein on Vimeo. Ellie Enselein, writer for The Newish Gen, interviewed some students to see what they liked best about the trip. Check it out here!
Meghan Caprez, writer for Anthem, put together a video of our class visits to Goodyear and Cadbury.
Caprez also put together a video of the students who visited Gibney Communications in Dublin!
Student Worktour FinalÉ
By Meghan Caprez and Rachael Denny, Anthem
If we’ve learned anything throughout the duration of our project, it’s that live entertainment is everywhere. It’s a common thread that ties the United States, Ireland, the U.K. and the world together. What’s different is how it is promoted. Continue reading here. From Hear to London
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Places We've Visited
Dix & Eaton, Cleveland
Hitchcock, Fleming, and Associates, Akron
Marcus Thomas, Cleveland
Storyful, Dublin
Publicis, Dublin
Gibney Communications, Dublin
Mindshare, London
Goodyear and Dunlop, London
Cadbury, London
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Check out From Hear to There's full story here.
Reflecting on Our Journey
By Kianna Bugglin, The Newish Gen
While at Initiative, we spoke with both Ben Haley and Hanna Chalmers. They both did extensive research of the millennial generation on a global scale and found some pretty interesting information.
From its research, Initiative has segmented the generation in three characteristics:Adaptability. Collaboration. Creativity.
Continue reading here.
While at Initiative, we spoke with both Ben Haley and Hanna Chalmers. They both did extensive research of the millennial generation on a global scale and found some pretty interesting information.
From its research, Initiative has segmented the generation in three characteristics:Adaptability. Collaboration. Creativity.
Continue reading here.
The Top Five Takeaways
By Maddie Bensinger, A Herstory of Advertising
Here are my top five takeaways from my research and experiences thus far. Stay tuned for a final post about my trip!
Check it out here.
Here are my top five takeaways from my research and experiences thus far. Stay tuned for a final post about my trip!
Check it out here.
Our Big Wrap Up
By: Karianne Johnsen & Julia Sprowls
With today being our last full day in London, International Wit sat down to reflect upon our overall travel experience and the final research findings we’ve compiled throughout the semester. We wanted to share our final takeaways on how humor is perceived in different cultures and how it is used in advertising and public relation campaigns and strategies in the United States compared to the United Kingdom and Ireland.
Continue reading here.
With today being our last full day in London, International Wit sat down to reflect upon our overall travel experience and the final research findings we’ve compiled throughout the semester. We wanted to share our final takeaways on how humor is perceived in different cultures and how it is used in advertising and public relation campaigns and strategies in the United States compared to the United Kingdom and Ireland.
Continue reading here.
Why Go to Europe
By Alisa Frye
Up to this point, my blog posts have been about a single travel campaign from either Ireland or England. As I reach the end of my research, I find it is necessary to discuss the differences and similarities between the two countries and the details behind their campaigns. Both countries have produced successful and memorable travel campaigns; however, both countries practice different strategies for public relations and advertising campaigns.
Continue reading here.
Up to this point, my blog posts have been about a single travel campaign from either Ireland or England. As I reach the end of my research, I find it is necessary to discuss the differences and similarities between the two countries and the details behind their campaigns. Both countries have produced successful and memorable travel campaigns; however, both countries practice different strategies for public relations and advertising campaigns.
Continue reading here.
