MIND THE GAP(r):
Global Advertising & Public Relations
  • Home
  • About
  • Kent in London and Dublin 2015
  • Contributors
    • Anthem
    • From Hear to There
    • International Wit
    • Newish
    • Advertising Herstory
    • Why Go Europe
  • Past Courses
    • Kent in London 2013 >
      • 2013 Contributors
      • Get to Know...
      • Area of Expertise >
        • Account Planning
        • Fashion
        • Film
        • Food
        • Humor
        • Social Issues
        • Social Media >
          • Conservation
          • Hospitality
          • Ronald McDonald House
          • Soccer
        • The Music Industry
      • Photos
    • Kent in London 2012 >
      • London Calling 2012 >
        • Kent in London
        • London Top Ten's
        • Travel London
        • Favorite Places and Things
        • Preparation
      • 2012 Contributors
      • Area of expertise 2012 >
        • Creative Strategy
        • Global Marketing
        • Media Strategies
        • Music
        • Social Issues
      • 2012 Photos

Kent in Dublin AND London

With a mission to inspire students to become thoughtful, informed citizens of the world, Global Advertising and PR is bringing more than 20 Kent State University students from the School of Journalism and Mass Communication to Dublin and London in May. Four teams of undergraduate students and two graduate students are researching best practices in advertising and public relations in specified areas. Meet the teams and see their projects:
Picture
Anthem: Studying live entertainment PR & advertising best practices
Picture
Newish: How millennials are targeted in PR & advertising campaigns
Picture
From Hear to There: Advertising & PR techniques used by The Beatles & U2
Picture
Alisa Frye is a graduate student studying travel campaigns in London and Dublin and the U.S.
Picture
International Wit: Analyzing humor in advertising in the U.S. and abroad
Picture
Maddie Bensinger is a graduate student studying the portrayal of women in advertisements in London and Dublin and the U.S.

Featured VideoS

Dublin and London Wrap Up from Ellie Enselein on Vimeo.

Ellie Enselein, writer for The Newish Gen, interviewed some students to see what they liked best about the trip. Check it out here! 
Meghan Caprez, writer for Anthem, put together a video of our class visits to Goodyear and Cadbury. 
Caprez also put together a video of the students who visited Gibney Communications in Dublin!

Student Work 

tour FinalÉ

Picture
By Meghan Caprez and Rachael Denny, Anthem

If we’ve learned anything throughout the duration of our project, it’s that live entertainment is everywhere. It’s a common thread that ties the United States, Ireland, the U.K. and the world together. What’s different is how it is promoted.


Continue reading here. 

From Hear to London

Picture

Places We've Visited

Picture
Dix & Eaton, Cleveland
Picture
Hitchcock, Fleming, and Associates, Akron
Picture
Marcus Thomas, Cleveland
Picture
Storyful, Dublin
Picture
Publicis, Dublin
Picture
Gibney Communications, Dublin
Picture
Mindshare, London
Picture
Goodyear and Dunlop, London
Picture
Cadbury, London
Check out From Hear to There's full story here. 

Reflecting on Our Journey

Picture
By Kianna Bugglin, The Newish Gen

While at Initiative, we spoke with both Ben Haley and Hanna Chalmers. They both did extensive research of the millennial generation on a global scale and found some pretty interesting information. 

From its research, Initiative has segmented the generation in three characteristics:Adaptability. Collaboration. Creativity. 

Continue reading here. 

The Top Five Takeaways

By Maddie Bensinger, A Herstory of Advertising

Here are my top five takeaways from my research and experiences thus far. Stay tuned for a final post about my trip!

Check it out here. 

Our Big Wrap Up

Picture
By: Karianne Johnsen & Julia Sprowls

With today being our last full day in London, International Wit sat down to reflect upon our overall travel experience and the final research findings we’ve compiled throughout the semester. We wanted to share our final takeaways on how humor is perceived in different cultures and how it is used in advertising and public relation campaigns and strategies in the United States compared to the United Kingdom and Ireland.


Continue reading here. 

Why Go to Europe

Picture
By Alisa Frye

Up to this point, my blog posts have been about a single travel campaign from either Ireland or England. As I reach the end of my research, I find it is necessary to discuss the differences and similarities between the two countries and the details behind their campaigns. Both countries have produced successful and memorable travel campaigns; however, both countries practice different strategies for public relations and advertising campaigns.


Continue reading here. 

Powered by Create your own unique website with customizable templates.