Area of Expertise

Here, students will tell us what interests them professionally, why it interests them and what is the most important thing for them to learn/discover as they develop their expertise. They will share what inspires them, what surprised them and how it relates to what they will be doing in England. By the time we travel to the UK, students will share the similarities and differences between their professional interests in the US and in the UK.

Digital strategy and the creative brief
by Caitlin Kelly

The digital medium is revolutionizing how agencies, and their clients, engage with consumers. As someone with experience in developing and executing social media and digital campaigns at Kent State University, I can help you and your clients capitalize on this rapidly growing phenomenon

Digital marketing campaigns are exciting and original, as well as difficult due to the constant evolution of today’s technology. I want to investigate and learn more about the professionals behind the ideas that make digital campaigns effective. I also want to find out what it takes to be a successful copywriter using a digital platform. (continue reading...)

Examples of digital advertisements

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Comparative magazine design
by Kelly Lipovich

A few semesters ago, a website that compared Time magazine covers was brought to my attention. I found the differences between American covers and European covers intriguing but didn’t put much more thought into it. However, while researching my area of expertise, I came across the website again. This time I stopped to think. Why did covers of the same publication and time period differ in design and content?



I’ve always been interested in the design of magazines. With this project, I can explore why the design is the way it is. How do monthly issues differ according to which country they’re published in? What will be the differences between American and English cover design and content? It’s an important question to answer because media directly reflects society. What are people drawn to, what do they react to? It will be interesting to see how the criteria changes depending on the location. I plan to speak with academics who have studied this area to see what research backs up cover design decisions. I will also speak with industry professionals to get their take on cover design in different countries. (continue reading...)

U.S. January 2012

U.K. January 2012

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Pedaling for progression
by Dan Probola

I have enjoyed cycling for as long as I can remember. I discovered at a young age that it is one of the closest experiences to flying available to the common man. That said, I have integrated it into my life for far more than just a hobby throughout the past few years.

In my ideal world, people would prefer a bicycle to a motorized vehicle for short-distance destinations. (continue reading...)

A cyclist celebrates a successful ride by holding his bicycle over his head.