B PR, FASHION PR DONE RIGHT: FIRST UK INTERVIEW
Today I sat down with a fashion PR authority.Sally-Anne Stevens of B PR set aside 40 minutes of her incredibly busy schedule to give me an exclusive look into the world of fashion PR. She walked me through the ins and outs of the planning process for branding as well as introduced me to some new brands and products I’ve already fallen in love with.
The trip to B PR
After getting turned around a few times as I headed to Bedford Square where the office is located; I finally made it to B PR’s headquarters. The show room was gorgeous lined wall to wall in the latest trends from various brands the agency represents. Sally-Anne was truly a wealth of knowledge, allowing me to draw my first comparisons between the planning processes for fashion branding in the U.S. versus the U.K.
“It’s very similar, they are very similar markets.”