So far being in London has proved to be exciting in many ways. Of course, the fashion presence in this big city is unbelievably more visible and diverse than in Kent, Ohio! There’s no one style- we keep saying to each other that in London, “anything goes!”
Though the styles are very vibrant and individual, from the surface the fashion campaigns don’t seem to be very different. I’m seeing a lot of advertisements that look similar to the ones at home, especially saturated around the shopping areas. Researching individual campaigns on the internet proved to me that the process is pretty much the same. The first step is getting to know the audience, then offering a discount, and finally using social media as a means of engaging communication. (continue reading...)
Even the lamp posts here are stylish. This one here appears to be Chanel! (Modeled by Brittany Hill, my roommate).