Early comparisons between Twitter in the US and the UK
by Christina Loss
GD Cafe, Oxford UK
The theme of Global Advertising and PR is simple; “Think globally, act locally.” Having been in London only a week, I am quickly learning the importance of this statement and the truth it holds. Relating to my AOE topic, I am also beginning to see the similar and differing ways social media, specifically Twitter, is used both locally and globally to facilitate an ongoing conversation between brands and consumers.
Commanalities
Without diving too deep into my research, I have already identified that there are many similarities between the best practices of Twitter in advertising campaigns used by both the United States and the UK. This past week, I was fortunate enough to chat with George Terry, Account Executive at We Are Social, who confirmed this for me. As he explained the process for posting to the Tesco Books Twitter feed, it was clear that the rules of Twitter apply far beyond the US boarder.
Differences
When it comes to the use of Twitter in ad campaigns, there is one major difference between how things are done in the US and UK. London is a massive city where people from all over the world call home. With this said, brands must pay close attention to their target audience’s first language and culture as a whole. Though the US is known as the “melting pot”, there are only a few certain areas of the country where differing languages are a major factor in campaign strategies.
Commanalities
Without diving too deep into my research, I have already identified that there are many similarities between the best practices of Twitter in advertising campaigns used by both the United States and the UK. This past week, I was fortunate enough to chat with George Terry, Account Executive at We Are Social, who confirmed this for me. As he explained the process for posting to the Tesco Books Twitter feed, it was clear that the rules of Twitter apply far beyond the US boarder.
Differences
When it comes to the use of Twitter in ad campaigns, there is one major difference between how things are done in the US and UK. London is a massive city where people from all over the world call home. With this said, brands must pay close attention to their target audience’s first language and culture as a whole. Though the US is known as the “melting pot”, there are only a few certain areas of the country where differing languages are a major factor in campaign strategies.
