Early analysis of the comarisons between US and UK nonprofits
by Korie Culleiton
After spending six days in London with the Global Ad & PR class, I've been fortunate enough to tour multiple city attractions, learn about London's history, and tour We Are Social and Edelman London. In addition, I have continued my research of nonprofit fundraising and UNICEF, and have found numerous similarities.
In both countries, UNICEF is supported by voluntary contributions and support by the community, which includes corporate partnerships like Gucci (US) and Barclays (UK). With the identical goal of providing children with rights and the best life possible, UNICEF not only share visions, beliefs, and values, but they share similar fundraising practices.
My research also showed US and UK citizens have similar beliefs and perceptions regarding nonprofit organizations.
According to PR Newswire:
As for differences, I’m still researching. I have upcoming interviews with ActionAid and UNICEF, which will further my research.
In both countries, UNICEF is supported by voluntary contributions and support by the community, which includes corporate partnerships like Gucci (US) and Barclays (UK). With the identical goal of providing children with rights and the best life possible, UNICEF not only share visions, beliefs, and values, but they share similar fundraising practices.
My research also showed US and UK citizens have similar beliefs and perceptions regarding nonprofit organizations.
According to PR Newswire:
- Nonprofits are perceived to be most effective as change makers: Forty-one percent of U.K. respondents and 55% of U.S. respondents say they believe nonprofits and charities are highly effective at bringing about positive social change.
- People in the United States and United Kingdom overwhelmingly trust nonprofits and charities ahead of governments and corporations to create social change.
As for differences, I’m still researching. I have upcoming interviews with ActionAid and UNICEF, which will further my research.
