Course Information: Undergraduate Students
This course is designed allow students to closely examine and compare strategic communication policies and practices between the United States and United Kingdom. Students will develop expertise in their preferred area over the course of Spring 2013. During their time in London, students will have the opportunity to expand and ground this knowledge by meeting with experts and producing reflective analyses of their content areas.
This class is for 3 credit hours; students should register for the CCI undergraduate section of Global Ad and PR during Spring 2013. For Ad/PR majors, the class can count either as an upper division elective or for LSR credit. Undergraduate enrollment is estimated to be approximately 14 students.
If you would like to read another perspective on the value of studying abroad, please check out the note from Dean Stan Wearden, head of the College of Communication and Information at Kent State University.
Learning Objectives
Through this course, students will:
Spring 2013
Students will enroll for the Global Ad & PR course during Spring 2013. Registration requires permission from the instructors (Dr. Danielle Coombs and Professor Michele Ewing). Class meeting times will be announced, but plan on it being the morning so we can Skype with Londoners during their workday since they are five hours ahead of us.
During Spring Semester, students will be expected to select an area in which they want to develop expertise. These areas can be content-focused (health and beauty, fashion, sport, etc.), role-focused (copywriting, account planning, account management, etc.), media-focused (social media, television, print, etc.), or practice-focused (internal communications, media relations, crisis communications, etc.).
Over the course of Spring Semester, students will develop expertise on the American side of their area, blogging about their key findings. They also will conduct initial research on their area in the UK and use this information to develop a list of questions that they will seek to answer while in London. Students will be expected to identify experts in their fields and schedule face-to-face interviews with U.S. and UK advertising and public relations professionals.
Note for Students Scheduled to Graduate in Spring 2013
We have made arrangements with the College of Communication and Information to allow Spring 2013 graduates to participate in the class even though travel will take place after the semester has ended. This will not delay your graduation or the issuance of your diploma.
Is This for You?
This program is designed for students who are motivated, self-directed, and ready to take advantage of every opportunity that comes their way. Global Ad & PR is designed to help students who already have a strong resume and make it even stronger by adding a rigorous, meaningful international experience. A student ideally suited for this course is thoughtful, dedicated to excellence, adventurous, and willing to embrace the uncertainties that come with foreign travel.
Criteria for selection include:
This class is for 3 credit hours; students should register for the CCI undergraduate section of Global Ad and PR during Spring 2013. For Ad/PR majors, the class can count either as an upper division elective or for LSR credit. Undergraduate enrollment is estimated to be approximately 14 students.
If you would like to read another perspective on the value of studying abroad, please check out the note from Dean Stan Wearden, head of the College of Communication and Information at Kent State University.
Learning Objectives
Through this course, students will:
- Acquire an in-depth understanding of key issues related to strategic communication practices and principles, including how these issues are similar/different in the United States versus the United Kingdom
- Develop expertise in a specific subject area
- Gain experience with telling a compelling multimedia story
- Become comfortable meeting and engaging with experts/professionals
- Increase understanding of intercultural communication and comparative systems
Spring 2013
Students will enroll for the Global Ad & PR course during Spring 2013. Registration requires permission from the instructors (Dr. Danielle Coombs and Professor Michele Ewing). Class meeting times will be announced, but plan on it being the morning so we can Skype with Londoners during their workday since they are five hours ahead of us.
During Spring Semester, students will be expected to select an area in which they want to develop expertise. These areas can be content-focused (health and beauty, fashion, sport, etc.), role-focused (copywriting, account planning, account management, etc.), media-focused (social media, television, print, etc.), or practice-focused (internal communications, media relations, crisis communications, etc.).
Over the course of Spring Semester, students will develop expertise on the American side of their area, blogging about their key findings. They also will conduct initial research on their area in the UK and use this information to develop a list of questions that they will seek to answer while in London. Students will be expected to identify experts in their fields and schedule face-to-face interviews with U.S. and UK advertising and public relations professionals.
Note for Students Scheduled to Graduate in Spring 2013
We have made arrangements with the College of Communication and Information to allow Spring 2013 graduates to participate in the class even though travel will take place after the semester has ended. This will not delay your graduation or the issuance of your diploma.
Is This for You?
This program is designed for students who are motivated, self-directed, and ready to take advantage of every opportunity that comes their way. Global Ad & PR is designed to help students who already have a strong resume and make it even stronger by adding a rigorous, meaningful international experience. A student ideally suited for this course is thoughtful, dedicated to excellence, adventurous, and willing to embrace the uncertainties that come with foreign travel.
Criteria for selection include:
- Major
- Expected graduation date
- GPA
- Extracurricular/leadership activities
- Responses to open-ended application questions
- Faculty references
