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Three Rules of Public Relations with Special Guest U2

5/24/2015

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By Endya Watson, From Hear to There

Some called it “good pr,” and some called it “a virus by the name of U2.” Whether Apple customers were angrily trying to remove it from their phones or happily rocking out, the world listened when U2 added their newest album to all Apple users’ iTunes library in 2014. U2’s strategy may have sparked attention, but did the decision follow best practices in pr?

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A Review of Inside Abbey Road

5/24/2015

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By Megan Hermansky, From Hear to There

Ever wonder what it would be like to travel inside the studio that created some of the most influential music, and culture? Thanks to Google and Abby Road Studios, it is now possible to get an exclusive glimpse into this musical mecca through Inside Abbey Road. 

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VisiTing Storyful in Dublin

5/24/2015

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By Ellie Enselein, The Newish Gen

Yesterday, two members of Newish were given the opportunity to visit Storyful in Dublin. Kianna and I were joined by five other members of different groups on our trip. Walking there was an adventure in it’s own, and learning to use the bus back took a little bit of time and patience. All in all, it was an incredibly worthwhile experience for the two of us. 

Continue reading here. 
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Driving through Dublin

5/22/2015

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By Taylor Barnes, From Hear to There
Check it out here. 
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Entertainers for the Tá (yes) Vote

5/21/2015

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By Erica Batyko, Anthem 

Wandering through the streets of Dublin passersby are berated with signs saying “yes” or “no.” Ireland is about to vote on marriage equality. It is the first country to put the issue to popular vote. 

Dubliners have hit the streets to raise awareness of the issue and secure the vote. Marriage equality is a controversial issue in the country where voters are deciding whether to embrace change or stick to the status quo. The world’s eyes are on Ireland as the outcome may define how marriage equality is viewed in other nations.

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Publicis dublin

5/21/2015

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By Ryan Wilzoch, International Wit

A few of our team members, Karianne and Ryan, got the chance to check out an international ad agency in Dublin on Monday, called Publicis. There, Karianne and Ryan were able to speak with a variety of professionals, one of which was Ian, who works in Client Services. Karianne plans to pursue a career in client services so it was incredibly beneficial for her. Both, Ryan and Karianne were able to reference many of the different campaigns Publicis mentioned such as: Bill Bernbach’s VW Beetle ads as well as Hunky Dory. Does that sound familiar? We did a post on it not too long ago. Click here if you missed it.

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Signs of Change in Dublin

5/20/2015

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By Maddie Bensinger, Advertising Herstory

When I first arrived in Dublin, one of the first things I noticed was these "Vote Yes" and "Vote No" posters everywhere. On Friday, May 29, Ireland will be voting on a referendum to propose an amendment that would legalize same-sex marriage in Ireland. I visited the headquarters of the Yes Campaign, located off of Grafton Street, and spoke with a representative who said that same-sex female couples are more heavily discriminated against than same-sex male couples. This reflects Ireland's deeply rooted history with a religion that is historically oppressive to women. These campaign posters are the majority of the advertising I have seen in my week in Dublin. 

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The Breakfast Defectors

4/30/2015

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By Robin Tucker, The Newish Gen

To promote its new breakfast menu, Taco Bell has launched a new campaign called the 'Breakfast Defectors.' Taco Bell started its campaign with a short video set in a dystopian society. The campaign is targeted to millennials and appears to be inspired by the popular series, The Hunger Games.

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Come Laugh With Me

4/28/2015

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By Julia Sprowls, International Wit

Check out our compilation of funny ads from around the world by clicking the image below. Comment and let us know your favorite!

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Marketing to Millennials

4/28/2015

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By Kianna Bugglin, The Newish Gen

“Entertain me, make me happy, capture my attention, speak to my confidence… and then leave me the heck alone.”  In an NPR podcast, Sam Sanders held a focus group with millennials in their “natural habitat”—right outside of an Urban Outfitters. He asked all different types of people the same question: What brands market to your demographic the best? The quote above is from the first respondent. Personally, I think he’s summed it up quite nicely for all of us.

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    Kent in London and Dublin 2015

    Kent State Global Advertising and Public Relations students spent 2 weeks in London and Dublin visiting agencies and working on their websites. Here are some of the articles they produced. 

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