Welcome to Global Ad & PR 2013
With a mission to inspire students to become thoughtful, informed citizens of the world, Global Advertising and PR: London 2013 will bring 20 Kent State University students from the School of Journalism and Mass Communication to London for two weeks in May.
 
During that time, students will be charged with developing expertise in an area of particular interest to them, ranging from professional roles and responsibilities to media and entertainment industries, product categories, and social issues.



Video Credit to Tyler Pina  
Just a taste of his U.S. documentary!



Student's Work 

No such thing as bad publicity?
By: Katy Coduto

So as you know, I am preparing to go to London. I’m excited to continue studying the music industry, especially exploring the role of publicity in this dynamic area. When I was in London last year, I focused on the differences in publicity between the United States and United Kingdom. I mostly researched what made a band or artist popular in one country and not another. Doing this comparison, I created four publicity tactics that would work in either country, and then included country-specific recommendations. (continue reading...)

Let's Get to It
By: Katie Vrettos

What Am I Looking for? 
I am on a quest to find out how qualitative research fits into account planning. I am conducting not only secondary research, but I am also conducting interviews with professionals who can give me some insider insight. (continue reading...)

United States Humor: Audience Perspective
By: Danielle Wargo

So far, my research has made me laugh a lot and learn even more. The topic of humor in advertising makes for great conversation whether both parties have comparable or dissimilar definitions of humor.

The one concept that has been stressed to me in my interviews and in all of my secondary research is that cultural differences influence comedy tremendously. Even seemingly minor variations in environmental and social surroundings effect what we find funny. It is not merely a matter of the region where one lives that influences a person’s sense of humor. Next-door neighbors and even fraternal twins can differ when defining what is humorous to them. Yet often there is common ground. (continue reading...)

Using social media to promote conservation efforts: mixing education with events.
By: Lauren Miller

In my journey to learn more about how organizations and documentary teams are using social media to promote conservation efforts, I spoke with Cleveland Metroparks Zoo’s Laura Andrews to learn more about how the local zoo gains followers and educates the public through social media.

Before going into my interview with Laura, I talked to Eric Stoller from Inside Higher Ed.  If you haven’t already, check out my three-part series Come, let’s get social!  In the series, you will learn all of Eric’s advice on how to start using social media and tips to keeping a digital identity alive. (continue reading...)

Seeing is Believing
By: Katlyn Gore

First time across the pond
Yes, I am a first timer. Ready and anxiously awaiting my journey to London in T-minus 37 days. Stamp “TOURIST” across my forehead because I will have a map in one hand and my camera glued to my other. (continue reading...)
“The ability to fantasize is the ability to grow” 
                                           - Ray Bradbury

10 New Places to See in London
By: Olufisayo Akanni









Read more from this year's contributors and their plans for London under the Area of Expertise and London Calling tabs.

Photos